Way companies should handle customers and employees in a Essay

Way companies should handle customers and employees in a multiculturalism environment - Essay Example Way companies should handle customers and employees in a multiculturalism environment? The purpose of the project is to inform company B on the need to implement the best practices for communicating in a multicultural environment. The objectives of the project are implemented, this includes the offer of the best practices and recommendations vital for achieving success in a multicultural environment. The conclusions are also included, which sum up done by the research report practices and recommendations vital for achieving success when dealing with diverse cultures. The globalization era has altered the way companies carry out business and communicate across diverse cultures. The Internet and current technology have paved the way to new market places, which enables companies to promote their business in the international or new geographic areas and cultures. The world demands marketing experts who are capable of recognizing the rising communication complexities across cultural borders. The intercultural communication is becoming radically significant in the current globalised world. This concerns especially the companies going global or the companies carrying out international business as well as handling customers from diverse cultural backgrounds. Developing the capacity to understand the ways of the efficient communication with customers from varied cultural settings is imperative. This skill is impera